This is our expected timeline for the Content Commerce project. Each deliverable and the projected amount of time it should take is shown below.
We anticipate the process to require a total of 20 weeks.
The NBC UX Lab is a group of five UX nerds led by director Mina Azimov. We’ve worked on projects ranging from content management systems to major film promotional sites.
Our passion lies in designing meaningful, immersive user experiences and we have a good time while doing it!
Multiple rounds of interviews will help us step into the shoes of consumers, designers, and companies. These sessions will be documented and shared. Gaining insight into the domain of online shopping is crucial to understanding business goals and objectives.
We want to identify key competitors and evaluate the strategies they use to determine their strengths and weaknesses. This data will allow us to develop a relative strategy that has distinctive advantages in the market.
We will envision all the different possible use cases and content options consumers may encounter. These maps will tell a story that represents what consumers need, want, and expect to help build a seamless experience.
Communicating a consistent product atmosphere is critical to us. How a product looks and how a product works is something near and dear to our heart. We not only want to entertain different choices for areas like typography and interactions, but we want to assess how our design serves to perform in the market. How easy is it to make a purchase? Is the interface increasing customer conversion rates? Ongoing optimization is necessary in order to reach the ultimate goal of creating a product that aligns with the wants and needs of our audience.
A clickable prototype is exciting! Ideation sessions with retailers, television networks, and developers (i.e., Best Retail) will be carried out to help us define features that motivate sales performance. Afterwards, we will create a simulation that reflects these honed features in the prototype.
Not only do we want to catch consumers in the act, but we also want to run our prototype by our stakeholders. Together, they will provide us with highly comprehensive and contextual feedback that will give us the means to perfect the user experience.
A blueprint of the product will be created along with annotations mapping it to a content management system. This allows us to effectively communicate the functionality of the interface with developers and help them build the back-end system.
We will work with key stakeholders to develop, grow, and define a concrete list of product specifications.
“A successful product is never done or perfect.”
–Geoff Teehan, Product Design Director at Facebook
“But we always try.”
–NBC UX Lab